With 10+ years in research, I've worked at every altitude — from shaping company strategy with C-suite leaders to sketching first concepts with designers — across fintech, edtech, e-commerce, legal, B2B SaaS, and AI startups, — scaling and leading research teams along the way.
The role flexes with the problem — from interviewing customers across markets to digging through data in Claude Code, facilitating strategy workshops with leadership, or shipping a quick prototype to learn faster. Research today means moving between analyst, strategist and builder.
Teams bring me difficult questions; together, we find clear decisions — and strengthen the research practice with playbooks, processes, and automations that last beyond the project. Research lets me see the small routines that quietly shape people's lives. I don't think I'll ever stop finding that interesting.
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